on demand advice


Project name


Start date






On Demand Advice

Early pest and disease identification through image recognition

January 2018


3 years

Pilot funded

Looking for plant pathodology experts and image recognition experts


Background. Pest and diseases threaten the harvest of farmers, resulting in significant crop losses and lower yields.

Solution. Early identification ensures that farmers can treat their crops in time and effectively. Farmers have indicated they struggle to identify pests, and they want to learn more about how to effectively manage pests. 

The objective of the ODA project is to provide farmers with free, on demand pest and disease identification and advise. Advise on how to treat pests and diseases helps farmers to tackle pests and protect their crops, securing higher yields and thus a higher income. 

Farmers take a photo of their crop with the in-app functionality, the photo is uploaded and is used to analyze the potential disease. In the first phase of the project analysis is done by plant pathologists, in later phases the process becomes more automated by using algorithms. 

In the project we work with plant pathology experts for the identification of farmer issues and the provision of insights and relevant advise. Technical experts provide existing and proven algorithms to identify diseases from image recognition.