The Challenge

The global agriculture and food sector is facing the challenge of feeding 9.7 billion people by 2050, which is 2 billion more than today. Additionally, consumption per capita is expected to increase fast as more people are entering the middle class.

While agriculture is a long established and growing market globally, the industry is urgently required to reinvent itself. In fact, agricultural supply is under threat, while demand is rapidly increasing. Climate change is leading to lower agricultural production performance and higher volatility. Labour availability for farming is decreasing as a consequence of urbanisation. Finally, arable land is reducing due to soil depletion and alternative use.

The Opportunity

On a global scale, agriculture is a USD 3 trillion market, growing at 4% per year and employing c. 28% of the total population. However, most parties involved in agriculture make decisions with hardly any data while massive investments are continuously made in the industry.

The rise of information & communication technologies (ICT), satellite-generated data, big-data techniques (incl. machine learning) and cloud computing provide an opportunity to aggregate data, create actionable insights and make these available in real-time to key decision makers at much lower costs.

Agriculture and food industries have yet to go through a data revolution.

VISION

A thriving, sustainable and inclusive global agriculture sector that is able to mitigate climate risk, improve food security and secure livelihoods

MISSION

To empower agricultural stakeholders around the world with fact-based insights